Lane United FC signs with Hummel

November 30, 2016

FOR IMMEDIATE RELEASE: 11/30/16

 

EUGENE, Ore — Lane United FC and hummel announced today they have agreed to a new four-year deal, making the iconic Danish sports brand Lane United’s official kit and apparel provider entering the 2017 season.

Founded in 1923, hummel begins and ends with sport. The privately owned brand has a strong legacy in soccer and proudly supports teams around the world, including Brondby IF, Deportivo Alaves, SC Freiburg and the national team of Denmark.

From concept development and product design to company culture, sport is the most essential part of hummel’s DNA. The energy, dedication and team spirit that define sport is the strong foundation on which hummel has based its history and growth.

Lane United’s focus on community and growing the sport of soccer locally mirror hummel’s global Karma United and Change the World through Sport initiatives.    

A Eugene native, hummel Sport USA Marketing Director Ciea Palmer sees the partnership as a perfect fit and is thrilled to see her hometown team wearing a brand that truly represents its passion for soccer.

“We are excited hummel Sport USA has formed a new partnership with Lane United FC and see this as an amazing opportunity to support player development in the pacific northwest, while also connecting with one of the best soccer communities in the country,” Palmer said. “Lane United’s commitment to their community and desire to make soccer accessible to everyone supports hummel’s initiatives and vision to change the world through sport.”

Lane United is entering its fourth year of play in the Northwest Division of the Premier Development League within the USL. The Reds take pride in being deeply rooted within Lane County and with shared visions for the role of sport in community between the club and brand, Managing Director Dave Galas knew hummel would be an ideal partner.

“In addition to some great kits, I think our fans will be thrilled with the level of support and engagement we get from hummel,” Galas said. “We just signed the deal, but this already feels like a true partnership. I couldn’t be more excited.”

The 2017 Lane United FC hummel kit will be unveiled in the spring at the official kit release party.