Monthly Archives: November 2013


November 14, 2013

redside-2Lane United FC supporters may have heard recently that there has been a shift in the nomenclature surrounding the team: the fan club has been re-named the Lane United Supporters’ Trust while the Lane United FC franchise, name and marks have been turned over to Redside Sports, LLC. The focus here is not on what this means for the club—all that was recently covered in a letter to members, and isn’t especially interesting—but on where the name Redside came from.

Avid fishermen will already be familiar with the answer: the McKenzie redside is a subspecies of rainbow trout native to Lane County, specifically the upper reaches of the McKenzie River. It is named for the especially prominent red streak that runs down both of its sides. Despite an influx of hatchery-farmed rainbow trout that are frequently restocked in lower stretches of the McKenzie, studies have found at least five populations of genetically pure redsides existing north of the Blue River confluence. McKenzie redsides are highly valued by fly fishermen for their athletic, combative nature, providing the one of the hardest fights pound for pound of any trout species.

Redside is additionally the name of a wave on the McKenzie just north of Blue River that is capable of flipping boats in low water in the late summer months. Lane United is pleased to associate part of our name with this proud, fierce, entirely local natural phenomenon.

This article is a follow-up to our recent piece on the official Lane United FC tree, the dawn redwood. Have more ideas for Lane County-related symbolism incorporating the color red? Please feel free to leave a comment below or contact us.

Emeralds Owner Purchases Ownership Stake in LUFC

November 12, 2013

Lane United FC sent out the following press release on Tuesday, November 12:

Redside Sports, LLC, the group which owns the nascent Lane United Football Club, is happy to announce that well-known sports entrepreneur David G. Elmore, owner of the Elmore Sports Group and the Eugene Emeralds, has purchased an ownership stake in the LLC.

David G. Elmore is owner and founder of Elmore Sports Group, a sports and entertainment company founded in 1969 that is comprised of six minor league baseball and hockey teams, facility management, special events and concession companies. Elmore Sports Group also owns travel and incentive companies that specialize in Olympic and World Cup sporting events. Elmore’s spirit of entrepreneurship extends to many areas beyond sports. He began investing in real estate in Vail, Colorado in the 1970s and expanded into travel, life insurance, hotels and manufacturing.

Local businessmen Frank Nakatsuma and Joe Hawes head Redside Sports, LLC, which stepped up to purchase the PDL franchise in the summer of 2013. The Lane United Supporters’ Trust (now informally called the Red Aces), owns a minority share in the LLC, along with several other individual contributors. Hawes and Nakatsuma have stayed on as lead shareholders and are now joined by Elmore. “When I heard of Mr. Elmore’s interest in joining the ownership group, I had to look no further than his outstanding track record in minor league sports franchises to know he would be a great addition,” says Joe Hawes.


Elmore and the entire Elmore Sports Group lend a vast amount of sports ownership experience and wherewithal to the club. “Having a formal relationship with the Emeralds and the expertise that brings with it is invaluable to what we hope to accomplish in the PDL. From a concessions, ticketing, and operations standpoint, it’s a perfect addition to our organization,” says Managing Director of Lane United FC Dave Galas. “We are excited about the innumerable possibilities for success and community involvement this partnership between the Emeralds and Lane United FC will provide to the area,” said Emeralds General Manager Allan Benavides.

Lane United FC played two exhibition matches in the summer of 2013 at South Eugene and Sheldon High Schools and will begin league play in the semi-professional Premier Development League (PDL) in May of 2014. Lane United plans to add a fully professional club, playing in the United Soccer Leagues’ USL-Pro division, as soon as a suitable stadium can be secured.

The 2014 Lane United FC Schedule will be released mid-December, and ticket sales will begin at that point.


November 7, 2013

dawn+redwood+montsouris+park-2Most people who have looked at the LUFC logo have probably assumed that it’s meant to represent any generic Big Tree of the Pacific Northwest—but that turns out not to be the case. Like the club itself, the LUFC tree has a unique and very Oregonian history. When we at LUFC Towers were designing the logo last year, we wanted a tree with deep roots in Lane County—60 million-year-old roots, to be precise. To wit:

In the 1940s, some foresters in China discovered a stand of enormous trees that no one had ever seen before. Based off their descriptions, scientists in the U.S. came to believe that the Chinese trees were the first living organisms of the so-called metasequoia (“like a sequoia”) genus, or dawn redwoods. Paleobotanists had assumed that metasequoias were long extinct, but had known about their existence through intensive study of specimens from the John Day Fossil Beds in Central Oregon. Thomas Condon, Oregon’s first State Geologist and chair of the UO Natural Sciences Department until 1907, had been the first to discover and study these leaf fossils.

Seeds from the living specimens in China were sent back to the U.S. and planted in several locations in Oregon. A tree in the Hoyt Arboretum in Portland was the first dawn redwood outside China to bear cones in 60 million years. Three dawn redwoods have survived on the University of Oregon campus, the most well-known being the 75-foot-tall behemoth next to Cascade Hall. Meanwhile, in 2005, the metasequoia was named Oregon’s official State Fossil.

Dawn redwoods are deciduous conifers, meaning that in autumn, their leaves turn—perhaps you saw this coming—a reddish color before falling off. If you have been lucky enough to pass by the Cascade Hall dawn redwood in full color in recent weeks, take a moment, take a picture, take your LUFC scarf off and hold it high singing glory to the Reds—whatever helps you pay tribute to this fascinating piece of living local history.

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